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Corporate Design & Print Concept

Bayerischer Musikrat

A complete relaunch and reorganisation of its brand architecture has given the Bavarian Music Council (BMR) a contemporary and striking new look. A wide range of projects and support programmes are now grouped together under this roof, with the largest ones receiving their own presence as part of a House of Brands. The striking design ensures increased visibility at events and a strong graphic link across all media.

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Brand analysis
Brand strategy
Corporate Design
Editorial Design
Out of Home

A collection of blue business cards for "Bayerischer Musikrat" is scattered across the image. The cards feature a modern geometric design with abstract shapes in different shades of blue. The organization's stylized white logo is prominently displayed on each card. Some cards show contact details for Andreas Horber, Geschäftsführer (Managing Director), including an address in Munich, Germany, an email address, and a phone number. The layout of the scattered cards creates a dynamic and professional visual.
An open blue presentation folder with a modern geometric design in various shades of blue lies on a dark surface. Inside the folder, a white document with the "Bayerischer Musikrat" logo in the top right corner is neatly placed in a pocket. The folder's design includes abstract shapes that match the organization's branding. The composition is clean and professional, suggesting a corporate or official document presentation.Three vertical flags are displayed on metal poles against a dark background, each representing different divisions of "Bayerischer Musikrat." The left flag is orange and labeled "Bayerischer Landesjugendpopchor" with a stylized smiley face logo in the top left corner. The middle flag is blue and features the "Bayerischer Musikrat" logo in white at the top. The right flag is green, representing the "Bayerischer Landesjugendchor," with a logo consisting of vertical bars resembling sound waves. Each flag has a modern geometric design with overlapping shapes in various shades of its respective color, and a white footer mentioning that they are projects of "Bayerischer Musikrat."
Several promotional flyers are shown floating against a dark background, featuring event details from "Bayerischer Musikrat." The flyers have a modern design with blue and white color schemes and a mix of images and text. One prominently displayed flyer features a young woman with red glasses passionately singing, promoting the creation of the Bavarian Youth Pop Choir for singers aged 16 to 27. Another flyer advertises a conducting course for amateur musicians. Each flyer includes a QR code for additional information, as well as the organization's logo in the top section. The composition gives a dynamic feel, as if the flyers are mid-air.A poster promoting the "Bayerische Orchesterakademie" (Bavarian Orchestra Academy) is affixed to a modern concrete wall outdoors. The poster features a photograph of a young musician playing the cello, with other orchestral musicians slightly blurred in the background. The top section includes the "Bayerischer Musikrat" logo, and the bottom section has a blue geometric design with white text providing event details. The text mentions an opportunity for woodwind and string players to audition in Würzburg on January 25, 2025, along with a website link and contact information. The ground below the poster is lined with fallen leaves, and the setting suggests a public space or university campus.
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