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Cheeky and bold - a different kind of jam

Magdalade

The newly founded “Magdalade” brand specializes in tasty jams with a full fruit flavour. In addition to the logo and packaging, a cheeky and eye-catching poster campaign was developed for the market launch, in which the fruit takes center stage.

Services

Brand strategy
Positioning
Campaign implementation
Out of Home
Text

A large advertisement in a subway station featuring two apricot-shaped jam jars with golden lids on a yellow background. The text 'GEILE APRIKÖSCHEN!' is prominently displayed above the jars, with a small jar of apricot jam and a label reading 'NEU VOLL BIO' to the right.
A billboard in a subway station displaying a Magdalade advertisement with a plum-shaped jam jar on a deep blue background. The text 'DU PFLAUME!' is written in bold, and a small jar of plum jam appears beside a 'NEU VOLL BIO' label.
Two framed posters on a concrete wall advertising Magdalade fruit jam. The left poster features a peach-shaped jar with the text 'SIE FRÜCHTCHEN!' on a yellow background. The right poster displays a strawberry-shaped jar with the text 'WIR FRÜCHTCHEN!' on a red background. Both have a small jar image with the label 'NEU VOLL BIO.'Three jars of Magdalade fruit jam in a row, with their lids removed and placed in front. The left jar is labeled 'ERDBEERE' with a strawberry-themed lid, the middle jar is 'PFLAUME' with a plum-themed lid, and the right jar is 'APRIKOSE' with an apricot-themed lid. The jam inside the jars matches the respective fruit flavors.
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