Awareness B2B campaign
The simalube automatic lubricator stands for maximum efficiency and noticeable time savings in industry. These clear product advantages were communicated specifically in the DACH region as part of an attention-grabbing online campaign.
A two-part, target group-specific retargeting campaign was developed for this purpose. One strand of the campaign focused on AI-generated imagery that could be flexibly adapted to all formats. The second approach staged the topic of “lubrication” both linguistically and visually with concise, memorable headlines. The campaign was played out on YouTube, relevant specialist portals, and social media.
