Corporate design and cross-media measures
The revamped corporate design for the specialist in readily available office furniture focuses consistently on recognition and sustainability. The striking “G” in the form of a stylized racing helmet anchors the USP – speed and availability – directly in the logo and makes it visually tangible. An eye-catching color palette and high-quality product renderings form the basis for a dynamic, distinctive brand image. A particular focus is placed on specifically addressing retail partners. These are provided with comprehensive information, support, and all relevant communication and sales documents via a dedicated portal.
Brand strategy, communication strategy, positioning, corporate design, editorial design, web design, CGI, point of sale
