Cross-media campaign for food app
A cross-media campaign was designed and implemented to launch the new app from EAT.ch by Just Eat. The campaign focuses on a father and daughter, with the daughter charmingly showing him how easy and smart it is to order food using the app. The nationwide TV commercial “Kinderleicht” (Child’s Play) was complemented by extensive TV and online sponsorship as well as eye-catching mega posters and out-of-home motifs. The consistent multi-channel strategy led to a 34.2% increase in online orders during the campaign period.
