Rebranding for building automation
The Swiss building automation company underwent a comprehensive reorientation as part of a strategic repositioning to significantly increase brand awareness within the B2B target group. The completely revamped branding creates clear differentiation in the competitive environment, generates attention, and makes the reactivation of the brand visibly successful. A targeted communication strategy, which is used in particular at trade fairs, in the field, and in direct contact with relevant decision-makers, ensures increased awareness. The central product USP is deliberately presented in a humorous way, while the striking, concise appearance ensures high visual recognition.
Brand consulting, communication strategy, positioning, corporate design, text strategy, out-of-home, editorial design, events
