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Award-winning Concept

DigitalStrom

The Swiss building automation company was strengthened through repositioning and rebranding in order to achieve greater awareness among its B2B target group. The completely revamped branding is attracting attention and generating discussion, making the brand's reactivation a success.

Services

Brand consulting
Communication strategy
Positioning
Corporate design
Text strategy
Out of home
Editorial design
Events

Digital Strom brand identity overview featuring a color palette with four squares labeled Natur (nature), Sonne (sun), Himmel (sky), and Wiese (meadow). The company logo is centered with a green and yellow abstract background. A bold, sans-serif typeface is displayed with uppercase and lowercase letters, as well as numbers. On the right, a grid of white icons on a green background represents smart home functions like lighting, heating, security, and energy management.
Collection of Digital Strom branded materials, including brochures, a pen, business cards, a product box, and a polo shirt with green, blue, and yellow accents. The central text reads 'Rausreißen oder smart machen.' with 'smart' highlighted in yellow. Other materials feature similar branding elements and slogans such as 'Drei Stufen, volle Power.' and 'Ich bin ein Kein-Schlitzoh.' The design is modern and consistent across all items.

Awareness and recognition are increased through communication, which is primarily used at trade fairs, in the field and when addressing target groups directly. The product USP is communicated in a humorous way and the striking appearance ensures visual recognition.

Digital Strom website displayed on a MacBook Pro and a smartphone. The screen shows the German phrase 'Rausreißen oder smart machen.' with 'smart' highlighted in yellow. Below is placeholder text and a yellow 'Kontaktieren' button. A modern house image is partially visible on the laptop screen. Curved blue, green, and yellow streaks overlay the image.Digital screen displaying a German phrase in bold black letters: 'Schlitzt du noch oder klemmst du schon?' with 'klemmst' highlighted in yellow. The background features diagonal blue, green, and yellow streaks. The Digital Strom logo is in the top right corner.
Three Digital Strom roll-up banners with a green, blue, and yellow design. The center banner features the company logo and slogan 'Power the Line' on a green background. The left banner reads 'Kein Dreck. Trotzdem smart.' and the right banner says 'Schlitzt du noch oder klemmst du schon?' Both have a white background with colorful abstract streaks.Exhibition booth for Digital Strom with a modern design featuring green, blue, and yellow accents. The booth has a large overhead banner with the company logo and slogan 'Power the Line.' The walls display German text, including 'Schlitzt du noch oder klemmst du schon?' and 'Kein Dreck. Trotzdem smart.' Silhouettes of people are shown walking around the booth, which also features curved white structures and an image of a smart home on the wall.
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