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New power in appearance

DigitalStrom

The Swiss building automation company was strengthened by an award-winning repositioning and rebranding to achieve greater visibility in the B2B target group.

Services

Brand management
Brand analysis
Brand and communication
Strategy
Workshops
Corporate Design
Text
Editorial Design
Events

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Digital Strom brand identity overview featuring a color palette with four squares labeled Natur (nature), Sonne (sun), Himmel (sky), and Wiese (meadow). The company logo is centered with a green and yellow abstract background. A bold, sans-serif typeface is displayed with uppercase and lowercase letters, as well as numbers. On the right, a grid of white icons on a green background represents smart home functions like lighting, heating, security, and energy management.
Collection of Digital Strom branded materials, including brochures, a pen, business cards, a product box, and a polo shirt with green, blue, and yellow accents. The central text reads 'Rausreißen oder smart machen.' with 'smart' highlighted in yellow. Other materials feature similar branding elements and slogans such as 'Drei Stufen, volle Power.' and 'Ich bin ein Kein-Schlitzoh.' The design is modern and consistent across all items.

DigitalStrom's USP was effectively communicated with an attention-grabbing campaign, which was primarily used at trade fairs, in the field and to address target groups directly. The feedback from trade fair visitors was consistently positive and the stand attracted a lot of attention compared to the competition.

Digital Strom website displayed on a MacBook Pro and a smartphone. The screen shows the German phrase 'Rausreißen oder smart machen.' with 'smart' highlighted in yellow. Below is placeholder text and a yellow 'Kontaktieren' button. A modern house image is partially visible on the laptop screen. Curved blue, green, and yellow streaks overlay the image.Digital screen displaying a German phrase in bold black letters: 'Schlitzt du noch oder klemmst du schon?' with 'klemmst' highlighted in yellow. The background features diagonal blue, green, and yellow streaks. The Digital Strom logo is in the top right corner.
Three Digital Strom roll-up banners with a green, blue, and yellow design. The center banner features the company logo and slogan 'Power the Line' on a green background. The left banner reads 'Kein Dreck. Trotzdem smart.' and the right banner says 'Schlitzt du noch oder klemmst du schon?' Both have a white background with colorful abstract streaks.Exhibition booth for Digital Strom with a modern design featuring green, blue, and yellow accents. The booth has a large overhead banner with the company logo and slogan 'Power the Line.' The walls display German text, including 'Schlitzt du noch oder klemmst du schon?' and 'Kein Dreck. Trotzdem smart.' Silhouettes of people are shown walking around the booth, which also features curved white structures and an image of a smart home on the wall.
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