Big in communication
An attention-grabbing campaign was developed for das boep’s market entry, clearly emphasizing naturalness, trust, and effectiveness. At the heart of the campaign was an emotional commercial that showcased gentle care for sensitive baby skin and confidently communicated the brand values – natural ingredients, certified quality, and dermatologically confirmed compatibility. Accompanied by wide-reaching digital measures and a striking POS presentation, a powerful brand image was created throughout the entire customer journey. The result: increased brand awareness, clear differentiation in the competitive environment, and strong positioning of individual products in stores.
