CIAO is a new tool for recording working time and offers associated services. The focus of product development is to make the handling and experience as simple as possible for the user. The task was to develop the complete brand identity. Starting with the naming and logo design, the design of an individual icon set, the choice of typography and colours through to the UI/UX optimization of the tool and the website. Key visuals in combination with striking headlines are used to publicize the tool.
