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Think pink

Simatec

The simalube automatic dispenser from simatec supplies a wide variety of machines with lubricant. The product benefits are communicated in an eye-catching online campaign on the German market.

Services

Concept
Campaigns
CGI
AI image generation
Media planning

A smiling male worker in a factory setting, wearing a white safety helmet and dark overalls with reflective stripes, holding a sandwich. Overlaid text in German reads: "Lieber Brot schmieren statt Maschine schmieren." Promotional text for an automatic lubrication system from simalube is included, highlighting time savings of up to 90%.A smiling female worker in a factory setting, wearing a white safety helmet and dark overalls with reflective stripes, holding a sandwich. Overlaid text in German reads: "Lieber Brotzeit statt Schmierzeit." Promotional text for an automatic lubrication system from simalube is included, highlighting time savings of up to 90%.

The campaign plays with ‘smearing’ in terms of language and graphics and realises this with catchy slogans that are placed on YouTube, specialist portals and social media. The imagery was AI-generated and can therefore be easily adapted to all formats.

Three vertical web banners promoting simalube automatic lubrication systems. Each banner contains bold German text with key benefits, such as cost savings, sustainability, and long-term efficiency. Images of the simalube lubricant dispenser are displayed at the bottom of each banner.
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