Individual communication for individual products

Branding and web design for macu4

Kunde: macu4

Branche: Medical technology

Agenturleistungen: Logo design, web design, corporate design

macu4 is a producer of customized forearm prostheses from the 3D printer. WACHTER PARTS has visually implemented the positioning “We make the world an inclusive playground”. The brand identity was revised with the aim of increasing brand awareness. The newly developed modular corporate design is being used for the first time in the website relaunch, among other things.
The corporate design combines a cheerful color scheme derived from the product colors. These are used in different shades to support the medical theme. High-quality and modern photos characterize the visual language.

The three-dimensional, visually infinite sweep of the figurative mark is supported by shades of blue.
The existing word mark was typographically optimized.