Creative campaign for industrial solution

Think pink!

Kunde: simatec

Branche: Industrial goods

Agenturleistungen: Concept, graphic design, CGI, AI image generation, media planning, campaign management

The automatic lubricator simalube from the manufacturer simatec supplies grease or oil to lubrication points of all kinds. This eliminates the need for manual lubrication, increases the service life of machines and saves on costs and repackaging. These product benefits are to be communicated in an eye-catching online campaign on the German market.
The imagery has been AI-generated and can therefore be easily adapted to all formats.

The headline campaign plays with “smearing” in terms of language and graphics and implements this with catchy slogans that are placed on YouTube, specialist portals and social media.