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Awareness Campaign

Simatec

The simalube automatic lubricant dispenser saves valuable time in industrial applications. The product benefits are being promoted in an eye-catching online campaign for the DACH region.

Services

Concept
Campaigns
CGI
AI image generation
Media planning

A smiling male worker in a factory setting, wearing a white safety helmet and dark overalls with reflective stripes, holding a sandwich. Overlaid text in German reads: "Lieber Brot schmieren statt Maschine schmieren." Promotional text for an automatic lubrication system from simalube is included, highlighting time savings of up to 90%.A smiling female worker in a factory setting, wearing a white safety helmet and dark overalls with reflective stripes, holding a sandwich. Overlaid text in German reads: "Lieber Brotzeit statt Schmierzeit." Promotional text for an automatic lubrication system from simalube is included, highlighting time savings of up to 90%.

A two-part, target group-specific retargeting campaign was set up: On the one hand, it was implemented with AI-generated imagery that can be easily adapted to all formats. The headline campaign plays with the concept of ‘smearing’ in both language and graphics, using catchy slogans that are displayed on YouTube, specialist portals and social media.

Three vertical web banners promoting simalube automatic lubrication systems. Each banner contains bold German text with key benefits, such as cost savings, sustainability, and long-term efficiency. Images of the simalube lubricant dispenser are displayed at the bottom of each banner.
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