Campaign concept in FLOW

Ingenics is an international management consultancy for the transformation and digitalization of business models, products and processes. The consultants act as digital architects for their clients, particularly in the areas of production and logistics. They form the bridge between traditional disciplines and digitalization. WACHTER PARTS develops cross-media communication and an independent visual identity for this purpose. The central element of this is “FLOW” – an acronym derived from “Functional Lean and Optimized Workflows”. In 2D and 3D visualizations, the design element of the FLOW in corporate colors characterizes the look at all touchpoints across a wide variety of media.