The management consultancy Ingenics AG is a leading designer of the Industry 4.0 era. One of the most important pillars of corporate communications: the in-house newspaper “Future News”. WACHTER PARTS convinced with its concept for a fundamental strategic repositioning to the “Ingenics Magazine”. The first step was to develop the content and design from a PR magazine to a journalistically sound trade magazine for decision-makers. In the second step, a dedicated, digital content strategy was launched, in which the magazine topics were successively placed on digital channels and played out according to the target group in order to reach the intended target group with blogs, videos, microsites and interactive infographics.
