Relaunch of the end-customer-friendly catalogue for Gera furniture
Kunde: Geramöbel
Branche: Furniture
Agenturleistungen: Content conception, 3D renderings, editorial design, print production
WACHTER PARTS renews Geramöbel’s end customer-friendly catalog. With the optimisation of the product categories and the adaptation of the product range, the knowledge gained from the trade is taken into account. The new customer catalogue offers an improved overview of the products.
The new customer catalogue offers an improved overview of the products. These were divided into "48h delivery" for urgent and time-limited requests and "normal delivery time". High-quality milieu recordings continue to support the partner dealer in the sales pitch.
The end-customer-friendly catalogue, which was first published in 2014, offers active assistance with tips for office furnishing and promotes the customer's creativity. High-quality milieu shots inspire the customer on almost 100 pages and actively support the partner dealer in the sales talk. Florpost, advertising and poster motifs, social media, mailings and newsletters as well as POS communication complete the marketing mix.
All atmospheric images were conceived in the course of the visual language previously developed by WACHTER PARTS. The implementation took place in the in-house 3D studio. Over many years of cooperation, it has been possible to compile an extensive portfolio of mood pictures.
